“We create products and services that match with consumer needs and desires.”
Segno Inverso is an Italian innovation and design firm with experienced and talented professionals. Our team consists of accomplished international strategists, designers, researchers, engineers and business professionals who work collaboratively and synergistically. We think it is the teamwork with the client that permits to achieve highest results. The purpose of our activity is offering a complete range of services from product design to brand communication, thanks to our different experiences and skills.
Nicola Zanetti
ITALY
CEO / Team leader Italy
Degreed in Industrial design at Politecnico of Milan and master degreed in home appliances. After some years as a staff designer in well known Milan design studios, in 2004, he began the freelance adventure. He was in charge of design as Senior designer in Bialetti from 2005. In 2008 he co-founded the Anima dinamica design studio and in 2011 he started Segno Inverso design studio. Starting from Italy he started branch offices in different coutries with local partners. He worked mainly on coffee machines, kitchen appliances, medical surgery tools, home appliances.
ADI member, BEDA member, Rhinoceros Trainer Certified.
Federico Gonzàlez Bosque
ARGENTINA
Team leader Argentina
Industrial designer focused on the development of new products with more than 15 years experience, he worked on different kind of products developing design and innovation for US and Latin American markets. He has made several projects for Italian customers as well, like Bialetti, Vortice, Mc Person, Elettroplastica, Fakir, Mulino Bianco. He worked mainly on home appliances, kitchen appliances, medical tools. Great taste for design and works hard, has experience in construction and assembly in order to design proposals ready to be manufactured.
Strong skills in concept design, modelling and rendering.
Lee Yu Cheol
KOREA
Project Manager/Team leader Korea
Degreed in Industrial design at IED and Politecnic of Milan. Worked as industrial designer in Italian design studio in Turin, mainly on automotive projects, in Officine Multiplo and Giugiaro design. Moved back to Seoul Korea on 2013, after few years he joined Segnoinverso team as partner , in order to set up and start the korean design branch office : IKKO Design. He Co-funded Ikko design in Seoul.
Strong skills in automotive design and concept visualization trough hand sketches.
